WALK THE LINE is a runway experience uplifting avant-garde fashion design in Minnesota. Six independent designers presented unique collections that explored the duality of futuristic and classic styles, bridging together elements of technology, club culture and science fiction.
Our goal was to disrupt the traditionalist fashion scene in the Twin Cities with a high-production, world-building concept. Featuring exceptional designs from talent in our own community, we sought to ignite out-of-the-box creativity among our audience.
INTRODUCTION
Event Details
Our team at Dual Studios built Walk the Line from the ground up with our creative team handling all of the following:
Creative Direction & Branding
Casting of Creatives & Talent
Sponsorship Coordination
Creation of All Promotional Materials
Social Media Management & Publishing
Media Communications
Event Coordination & Hosting
Pre Show Marketing Material rollout
WALK THE LINE invited community members and creators alike to marvel at collections from six Minnesotan clothing designers. This sold-out, one-night only experience featured a pre-show cocktail hour with specialty drinks, a runway and light show in collaboration with Interstellar Lighting and an after party with sets from three local artists.
Recap & Show
Runway Photo Assets
Show Video Wall Content
Our team created a beautiful and engaging video wall content. Take a look at our show intro!
